The Avanti Woman #012 - Women and Medicare: Understand Medicare with Hana Eicher and Ingrid Van Eckert

This week on The Avanti Woman Podcast, Nairy is joined by friends & experts, Hana and Ingrid, to talk about the importance of Medicare. We also cover all the information you need to know about selecting the right plan, the best insurance broker and where you can find resources to make the whole process easier.

Women and Medicare (Why women should understand Medicare?)

Medicare is a federal health insurance program that funds basic healthcare services for over 62.6 million individuals over 65 and with those who have certain disabilities. This number is increasing by 11,000 baby boomer beneficiaries per day until 2030!  Without Medicare these millions of individuals would have difficulty accessing or paying for hospital care, physician visits, diagnostic tests, preventative services and prescription drugs.

 

According to a very large longitudinal study and data from US Department of health and human services and the 2020 report from talentinnovation.org,  a global think tank, these consumers are overwhelmingly female.  The researchers demonstrated that regardless of their marital status and whether they have children, 94% of women make healthcare decisions for themselves and 59% make healthcare decisions for others.  Among those who work and have children under 18, 94% make decisions for others.  The authors have called these decision makers the Chief Medical Officers of the Family, CMO’s comprise the industry’s core consumer segment, as they set the health and wellness agenda for themselves and others, choose treatment regimens, and hire and fire doctors, pharmacists and insurance providers. 

Although women are the CMO’s and decision makers within the home, the problem researchers observed was that 58% of CMO’s lacked confidence in their decision making.  Women also lack knowledge.  They’re bombarded with information but don’t know what to believe or trust.  78% do not fully trust their insurance provider.

So what’s the solution?  We need to understand the CMO’s and gear our message to them.  Overall 80% of women are the healthcare decision makers within the home.  Women must understand the basics of Medicare, timelines for enrollment to avoid penalties and how to find the right resources in order to help their family members; mothers, fathers, uncles, grandmothers, aunts, and…. For themselves.

The majority of individuals receiving Medicare are women.  They constitute more than half of the individuals with Medicare.  The program is therefore critically important to preserving the health and well-being of our mothers and grandmothers.

 

We believe the world needs more strong women who inspire and build each other up. By providing a platform that helps women learn, grow, and connect with other successful women, we empower them and help them build the life they want. By building up women to be successful and self-sufficient, we help build up society. Tune into The Avanti Woman Podcast and join your host Nairy Ghazourian. #theavantiwoman #avanti #women #woman #empower #build #connect #enterprising #branding #trademarks #business

 

The Avanti Woman @theavantiwoman

Ingrid Van Eckert

Hana Eicher

 

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